How Your Water Can Help You and Your Brand
For a business to be successful, marketing is key. It helps you sell your product or service and is an essential part of ultimately increasing awareness and driving sales. We’ve broken it down into 5 simple steps of how to stand out from the crowd and make your marketing count.
For a business to be successful, marketing is key. It helps you sell your product or service and is an essential part of ultimately increasing awareness and driving sales. We’ve broken it down into 5 simple steps of how to stand out from the crowd and make your marketing count.
STEP 1 - MAKE IT MEMORABLE
STEP 2 - MAKE IT ACCESSIBLE
STEP 1 - MAKE IT MEMORABLE
Make your marketing memorable - it sounds so easy doesn't it? With any marketing we always recommend that you go back to basics rather than creating something overly complicated. Ask yourself, will this campaign resonate with my consumer? Getting your brand message into their hands is only half the battle. Your message needs to have impact, something they won't forget.
Make your marketing memorable - it sounds so easy doesn't it? With any marketing we always recommend that you go back to basics rather than creating something overly complicated. Ask yourself, will this campaign resonate with my consumer? Getting your brand message into their hands is only half the battle. Your message needs to have impact, something they won't forget.
Your customer needs to do as little work as possible to receive your brand message. They shouldn’t have to work for it, and that includes sifting through newsletters and scrolling through social media. Our ‘Your Water concept’ has been designed exactly for this - a bottle of water is something everyone needs. It’s a simple and effective marketing method of getting your brand, event or service out there.
STEP 2 - MAKE IT ACCESSIBLE
Your customer needs to do as little work as possible to receive your brand message. They shouldn’t have to work for it, and that includes sifting through newsletters and scrolling through social media. Our ‘Your Water concept’ has been designed exactly for this - a bottle of water is something everyone needs. It’s a simple and effective marketing method of getting your brand, event or service out there.
Once you have found your brand voice, share an infographic! The beauty of an infographic is that it can be shared on social media or in a brand’s monthly newsletter - the material has the capacity to be replicated across numerous channels and reach new audiences. Infographics are visually engaging, easy to consume and much more interesting to read than a regular article. They also don’t have to be solely posted online. Your Water uses infographics across their design labels to capture the attention of the bottle owner as well as passer’s by.
Linking up with like-minded personalities can be a great way to increase brand awareness and this could be done in numerous ways: partnering with an influencer for a social media campaign; teaming up with a TV personality for a national commercial or even collaborating with another company which compliments yours. For example, a champagne brand might want to consider partnering with a crystal glass company. If your audience likes “brand A” they might just like “brand B”.
STEP 3 - INCREASE YOUR VISIBILITY
STEP 4 - THERE’S NO SUBSTITUTE FOR QUALITY
STEP 3 - INCREASE YOUR VISIBILITY
Always think of new and innovative ways for your message to reach even further than you want. Your Water provides a way of increasing visibility in an already saturated marketplace. Once you receive your branded bottles, you have the control to distribute each and every water bottle where you want - whether at a festival, trade show or in a corporate meeting. These bottles are then moved from place to place, around the office, in the home and sipped on public transport. Your message will reach more people than you think!
Always think of new and innovative ways for your message to reach even further than you want. Your Water provides a way of increasing visibility in an already saturated marketplace. Once you receive your branded bottles, you have the control to distribute each and every water bottle where you want - whether at a festival, trade show or in a corporate meeting. These bottles are then moved from place to place, around the office, in the home and sipped on public transport. Your message will reach more people than you think!
The quality of a marketing campaign is equally as important as the message itself. This quality lies in our bottles which will ultimately reflect your brand. All our bottles are rPET plastic which is 100% recyclable. We hope, and look forward to a day when we can use materials that are fully biodegradable, but until then we continue to donate to sustainable packaging research facilities while using the most sustainable packaging available in today’s market.
STEP 5 - THINK BIG, THINK CONSISTENT
Search engine optimization may seem intimidating, however it is very simple to implement. It involves understanding your brand inside and out and using keywords to enable search engines like Google to see your content and place your brand in search results.
To make the most of SEO, become familiar with your brand’s keywords. Think about what words your target audience would use to find companies similar to yours and what their buying journey would look like. Would they use informational words or perhaps more descriptive terminology? From this research, your team is then able to build content. Whether that be keywords used in a social media caption, a more lengthy post on LinkedIn or most notably in your website text descriptions. Just be sure to not overuse these keywords - always find a balance in the message you’re trying to convey.
Your Water is not just about printing a logo on a bottle. It’s about effective and informative messaging. This is why we offer a bespoke design service to provide ease and satisfaction when designing your custom label. We place your quarterly campaigns into the hands and minds of your audience.
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STEP 4 - THERE’S NO SUBSTITUTE FOR QUALITY
The quality of a marketing campaign is equally as important as the message itself. This quality lies in our bottles which will ultimately reflect your brand. All our bottles are rPET plastic which is 100% recyclable. We hope, and look forward to a day when we can use materials that are fully biodegradable, but until then we continue to donate to sustainable packaging research facilities while using the most sustainable packaging available in today’s market.
Once you have found your brand voice, share an infographic! The beauty of an infographic is that it can be shared on social media or in a brand’s monthly newsletter - the material has the capacity to be replicated across numerous channels and reach new audiences. Infographics are visually engaging, easy to consume and much more interesting to read than a regular article. They also don’t have to be solely posted online. Your Water uses infographics across their design labels to capture the attention of the bottle owner as well as passer’s by.
Linking up with like-minded personalities can be a great way to increase brand awareness and this could be done in numerous ways: partnering with an influencer for a social media campaign; teaming up with a TV personality for a national commercial or even collaborating with another company which compliments yours. For example, a champagne brand might want to consider partnering with a crystal glass company. If your audience likes “brand A” they might just like “brand B”.
STEP 5 - THINK BIG, THINK CONSISTENT
Your Water is not just about printing a logo on a bottle. It’s about effective and informative messaging. This is why we offer a bespoke design service to provide ease and satisfaction when designing your custom label. We place your quarterly campaigns into the hands and minds of your audience.
Once you have found your brand voice, share an infographic! The beauty of an infographic is that it can be shared on social media or in a brand’s monthly newsletter - the material has the capacity to be replicated across numerous channels and reach new audiences. Infographics are visually engaging, easy to consume and much more interesting to read than a regular article. They also don’t have to be solely posted online. Your Water uses infographics across their design labels to capture the attention of the bottle owner as well as passer’s by.
Linking up with like-minded personalities can be a great way to increase brand awareness and this could be done in numerous ways: partnering with an influencer for a social media campaign; teaming up with a TV personality for a national commercial or even collaborating with another company which compliments yours. For example, a champagne brand might want to consider partnering with a crystal glass company. If your audience likes “brand A” they might just like “brand B”.