Creative ways to advertise your business
Make sure your brand stands out from the crowd when it comes to marketing and advertising.
In today’s world, almost anything can be turned into a business and more often than not, it is. It’s never been more important to set yourself apart and come up with new creative ways to ensure your brand is seen and engaged with by your target audience. Here are a few creative ways to help you get started in marketing and advertising your business.
In today’s world, almost anything can be turned into a business and more often than not, it is. It’s never been more important to set yourself apart and come up with new creative ways to ensure your brand is seen and engaged with by your target audience. Here are a few creative ways to help you get started in marketing and advertising your business.
CREATE A LITTLE CONTROVERSY
GET INTERACTIVE
CREATE A LITTLE CONTROVERSY
Controversial content is a sure way to attract attention, but remember that when you play with fire, you can get burned! One of our top tips is to respond to controversy with your own brand opinion. It’s the safer way to capture attention while expressing your brand values.
Controversial content is a sure way to attract attention, but remember that when you play with fire, you can get burned! One of our top tips is to respond to controversy with your own brand opinion. It’s the safer way to capture attention while expressing your brand values.
There are so many ways to get interactive with your consumers. Whether it be hosting a webinar if a B2B brand or collaborating with a brand ambassador in a live over on social media. Quality exposure is a great way of reaching new potential customers and creating business leads.
GET INTERACTIVE
There are so many ways to get interactive with your consumers. Whether it be hosting a webinar if a B2B brand or collaborating with a brand ambassador in a live over on social media. Quality exposure is a great way of reaching new potential customers and creating business leads.
Once you have found your brand voice, share an infographic! The beauty of an infographic is that it can be shared on social media or in a brand’s monthly newsletter - the material has the capacity to be replicated across numerous channels and reach new audiences. Infographics are visually engaging, easy to consume and much more interesting to read than a regular article. They also don’t have to be solely posted online. Your Water uses infographics across their design labels to capture the attention of the bottle owner as well as passer’s by.
Linking up with like-minded personalities can be a great way to increase brand awareness and this could be done in numerous ways: partnering with an influencer for a social media campaign; teaming up with a TV personality for a national commercial or even collaborating with another company which compliments yours. For example, a champagne brand might want to consider partnering with a crystal glass company. If your audience likes “brand A” they might just like “brand B”.
BRANDED TOOLS
ENGAGE WITH YOUR COMPETITORS
BRANDED TOOLS
Your Water is a great example of a branded tool. The Your Water creative team works with you to create a unique label for your bottled water, helping to express your brand’s true nature. Not only can you make the creative fun with a clear call to action, but your customers also have the bottle of water to take home so they remember your brand.
Your Water is a great example of a branded tool. The Your Water creative team works with you to create a unique label for your bottled water, helping to express your brand’s true nature. Not only can you make the creative fun with a clear call to action, but your customers also have the bottle of water to take home so they remember your brand.
Don’t underestimate the power of using other brands’ images and content. Take their strongest content and share it on Instagram or Pintrest and link them into your webpages. This has the power to tap into a wider audience and create some serious traffic!
ASK THE AUDIENCE
SEASONAL MARKETING
Search engine optimization may seem intimidating, however it is very simple to implement. It involves understanding your brand inside and out and using keywords to enable search engines like Google to see your content and place your brand in search results.
To make the most of SEO, become familiar with your brand’s keywords. Think about what words your target audience would use to find companies similar to yours and what their buying journey would look like. Would they use informational words or perhaps more descriptive terminology? From this research, your team is then able to build content. Whether that be keywords used in a social media caption, a more lengthy post on LinkedIn or most notably in your website text descriptions. Just be sure to not overuse these keywords - always find a balance in the message you’re trying to convey.
Invite your audience to share their views. Create a poll on your website or on social media and ask your audience to vote. You can then engage with those who have voted and even look to write a blog post or article on your findings. It’s a key way to build relationships.
Don’t forget to stay in season. Whether it be national hydration day or halloween there is normally a day for every occasion! Take the ones which align with your brand and use them to your advantage. Create an infographic or email marketing campaign to drum up some excitement.
What are your best and favourite ways to market your brand and create content?
ENGAGE WITH YOUR COMPETITORS
Don’t underestimate the power of using other brands’ images and content. Take their strongest content and share it on Instagram or Pintrest and link them into your webpages. This has the power to tap into a wider audience and create some serious traffic!
Once you have found your brand voice, share an infographic! The beauty of an infographic is that it can be shared on social media or in a brand’s monthly newsletter - the material has the capacity to be replicated across numerous channels and reach new audiences. Infographics are visually engaging, easy to consume and much more interesting to read than a regular article. They also don’t have to be solely posted online. Your Water uses infographics across their design labels to capture the attention of the bottle owner as well as passer’s by.
Linking up with like-minded personalities can be a great way to increase brand awareness and this could be done in numerous ways: partnering with an influencer for a social media campaign; teaming up with a TV personality for a national commercial or even collaborating with another company which compliments yours. For example, a champagne brand might want to consider partnering with a crystal glass company. If your audience likes “brand A” they might just like “brand B”.
ASK THE AUDIENCE
Invite your audience to share their views. Create a poll on your website or on social media and ask your audience to vote. You can then engage with those who have voted and even look to write a blog post or article on your findings. It’s a key way to build relationships.
Once you have found your brand voice, share an infographic! The beauty of an infographic is that it can be shared on social media or in a brand’s monthly newsletter - the material has the capacity to be replicated across numerous channels and reach new audiences. Infographics are visually engaging, easy to consume and much more interesting to read than a regular article. They also don’t have to be solely posted online. Your Water uses infographics across their design labels to capture the attention of the bottle owner as well as passer’s by.
Linking up with like-minded personalities can be a great way to increase brand awareness and this could be done in numerous ways: partnering with an influencer for a social media campaign; teaming up with a TV personality for a national commercial or even collaborating with another company which compliments yours. For example, a champagne brand might want to consider partnering with a crystal glass company. If your audience likes “brand A” they might just like “brand B”.
SEASONAL MARKETING
Don’t forget to stay in season. Whether it be national hydration day or halloween there is normally a day for every occasion!
Take the ones which align with your brand and use them to your advantage. Create an infographic or email marketing campaign to drum up some excitement.
What are your best and favourite ways to market your brand and create content?
