CASE STUDY: THE ASTBURY
COMPANY BACKGROUND
THE EXPERIENCE
COMPANY BACKGROUND
Located in the heart of Shropshire, The Astbury is a newly renovated luxury destination set within 300 acres of parkland alongside stunning countryside views. Dating back to its first build in the 19th Century, Astbury Hall has since had numerous renovations to maintain its stature, the most recent taking two years to complete. Original features such as intricate ceiling roses and coving with luxurious textures and bold teal colours have remained, creating a warm and friendly environment to all those who visit.
The Astbury has a strong clientele comprising corporate, private and public members. The resort has an 18-hole golf course open for use, having further opened its new restaurant, Montgomery’s in April 2022. The Astbury further hosts luxury lodges designed for a relaxing getaway, going one step further than conventional resorts by offering guests the opportunity of returning to the luxury destination through their ‘buy to let’ lodge scheme.
Located in the heart of Shropshire, The Astbury is a newly renovated luxury destination set within 300 acres of parkland alongside stunning countryside views. Dating back to its first build in the 19th Century, Astbury Hall has since had numerous renovations to maintain its stature, the most recent taking two years to complete. Original features such as intricate ceiling roses and coving with luxurious textures and bold teal colours have remained, creating a warm and friendly environment to all those who visit.
The Astbury has a strong clientele comprising corporate, private and public members. The resort has an 18-hole golf course open for use, having further opened its new restaurant, Montgomery’s in April 2022. The Astbury further hosts luxury lodges designed for a relaxing getaway, going one step further than conventional resorts by offering guests the opportunity of returning to the luxury destination through their ‘buy to let’ lodge scheme.
OVERVIEW
With the recent refurbishment, the team at The Astbury wanted to employ new methods of PR and marketing. At the time, their current strategic efforts included SEO, press outreach and organisational visits, in addition to social media campaigns and the creation of separate social media pages for the restaurant, main venue and wedding celebrations.
Having evaluated numerous marketing agencies and methods, The Astbury came across Your Water and liked the idea of being able to get their brand message directly into the hands of current and potential customers. Following an introductory call with Your Water, The Astbury started to work with their creative team, pulling together label designs and mock-ups.
The aim of working with Your Water was to target and attract a new clientele. The Astbury would use each water bottle as a method of marketing promotion to spread their message at both in-house events and exhibition shows. Their most recent attendance was at Bunkered Live, Europe’s premier golf show.
In working with Your Water, The Astbury reported their experience as being overall positive. They found the creative design team helpful and suggestive, with the process being ‘very simple’ and ‘straightforward’.
At Bunkered Live, team members of The Astbury were able to hand their branded water bottles straight to potential customers. The label was bespoke and designed in a way to attract attention while upholding the elegance and heritage of the luxury resort, further promoting the 18-hole golf course.
The Astbury ordered 720 bottles (a mini-pallet) and were sure to hand them out to all those who wanted one. At the end of the show, the exhibition team reported that they had depleted their stock, confirming that the water and branding was well received by the public. There were even a handful of social media shares. The Astbury found the Your Water sales team very helpful, quick and effective in terms of communication.
OVERVIEW
With the recent refurbishment, the team at The Astbury wanted to employ new methods of PR and marketing. At the time, their current strategic efforts included SEO, press outreach and organisational visits, in addition to social media campaigns and the creation of separate social media pages for the restaurant, main venue and wedding celebrations.
Having evaluated numerous marketing agencies and methods, The Astbury came across Your Water and liked the idea of being able to get their brand message directly into the hands of current and potential customers. Following an introductory call with Your Water, The Astbury started to work with their creative team, pulling together label designs and mock-ups.
The aim of working with Your Water was to target and attract a new clientele. The Astbury would use each water bottle as a method of marketing promotion to spread their message at both in-house events and exhibition shows. Their most recent attendance was at Bunkered Live, Europe’s premier golf show.
Once you have found your brand voice, share an infographic! The beauty of an infographic is that it can be shared on social media or in a brand’s monthly newsletter - the material has the capacity to be replicated across numerous channels and reach new audiences. Infographics are visually engaging, easy to consume and much more interesting to read than a regular article. They also don’t have to be solely posted online. Your Water uses infographics across their design labels to capture the attention of the bottle owner as well as passer’s by.
Linking up with like-minded personalities can be a great way to increase brand awareness and this could be done in numerous ways: partnering with an influencer for a social media campaign; teaming up with a TV personality for a national commercial or even collaborating with another company which compliments yours. For example, a champagne brand might want to consider partnering with a crystal glass company. If your audience likes “brand A” they might just like “brand B”.
THE EXPERIENCE
In working with Your Water, The Astbury reported their experience as being overall positive. They found the creative design team helpful and suggestive, with the process being ‘very simple’ and ‘straightforward’.
At Bunkered Live, team members of The Astbury were able to hand their branded water bottles straight to potential customers. The label was bespoke and designed in a way to attract attention while upholding the elegance and heritage of the luxury resort, further promoting the 18-hole golf course.
The Astbury ordered 720 bottles (a mini-pallet) and were sure to hand them out to all those who wanted one. At the end of the show, the exhibition team reported that they had depleted their stock, confirming that the water and branding was well received by the public. There were even a handful of social media shares. The Astbury found the Your Water sales team very helpful, quick and effective in terms of communication.
Once you have found your brand voice, share an infographic! The beauty of an infographic is that it can be shared on social media or in a brand’s monthly newsletter - the material has the capacity to be replicated across numerous channels and reach new audiences. Infographics are visually engaging, easy to consume and much more interesting to read than a regular article. They also don’t have to be solely posted online. Your Water uses infographics across their design labels to capture the attention of the bottle owner as well as passer’s by.
Linking up with like-minded personalities can be a great way to increase brand awareness and this could be done in numerous ways: partnering with an influencer for a social media campaign; teaming up with a TV personality for a national commercial or even collaborating with another company which compliments yours. For example, a champagne brand might want to consider partnering with a crystal glass company. If your audience likes “brand A” they might just like “brand B”.