Boosting Brand Awareness
Brand awareness is key in growing any business. It helps audiences to understand your product and get comfortable with your branding. A strong brand awareness strategy will help you build a rapport with your target audience and through infographics, traditional and online marketing as well as physical take-aways, you can ensure that your brand is front of mind when that consumer is ready to make a purchase.
For many companies, brand awareness is often seen as the first stage of any marketing plan. Not only are you wanting to nurture your current clientele, but you’re wanting to cast the net wider and attract new and potential customers.
Whether that be a social media campaign to target your younger audience or a newsletter drop for those who prefer physical marketing. It’s important to funnel each brand awareness channel to hone in on your consumer’s decision-making thoughts and buying process.
Here are a few tips from us on how to boost your brand awareness:
Brand awareness is key in growing any business. It helps audiences to understand your product and get comfortable with your branding. A strong brand awareness strategy will help you build a rapport with your target audience and through infographics, traditional and online marketing as well as physical take-aways, you can ensure that your brand is front of mind when that consumer is ready to make a purchase.
For many companies, brand awareness is often seen as the first stage of any marketing plan. Not only are you wanting to nurture your current clientele, but you’re wanting to cast the net wider and attract new and potential customers. Whether that be a social media campaign to target your younger audience or a newsletter drop for those who prefer physical marketing. It’s important to funnel each brand awareness channel to hone in on your consumer’s decision-making thoughts and buying process.
Here are a few tips from us on how to boost your brand awareness:
Improve SEO with related keywords
Develop your brand’s voice
Develop your brand's voice
A clear and concise brand voice will help your brand resonate in the minds of your consumers. Whether you wish for this voice to be funny, smart or emotional, stay consistent as your brand grows. This will allow your audience to grow with your brand. There are many examples of companies jumping all over the place with their brand voice. When this happens, somewhere along the line, your target audience will lose the connection and interest it once had with your product. Just remember that consistency and authenticity equates to memorability.
Search engine optimization may seem intimidating, however it is very simple to implement. It involves understanding your brand inside and out and using keywords to enable search engines like Google to see your content and place your brand in search results.
To make the most of SEO, become familiar with your brand’s keywords. Think about what words your target audience would use to find companies similar to yours and what their buying journey would look like. Would they use informational words or perhaps more descriptive terminology? From this research, your team is then able to build content. Whether that be keywords used in a social media caption, a more lengthy post on LinkedIn or most notably in your website text descriptions. Just be sure to not overuse these keywords - always find a balance in the message you’re trying to convey.
A clear and concise brand voice will help your brand resonate in the minds of your consumers. Whether you wish for this voice to be funny, smart or emotional, stay consistent as your brand grows. This will allow your audience to grow with your brand. There are many examples of companies jumping all over the place with their brand voice. When this happens, somewhere along the line, your target audience will lose the connection and interest it once had with your product. Just remember that consistency and authenticity equates to memorability.
Improve SEO with related keywords
Search engine optimization may seem intimidating, however it is very simple to implement. It involves understanding your brand inside and out and using keywords to enable search engines like Google to see your content and place your brand in search results.
To make the most of SEO, become familiar with your brand’s keywords. Think about what words your target audience would use to find companies similar to yours and what their buying journey would look like. Would they use informational words or perhaps more descriptive terminology? From this research, your team is then able to build content. Whether that be keywords used in a social media caption, a more lengthy post on LinkedIn or most notably in your website text descriptions. Just be sure to not overuse these keywords - always find a balance in the message you’re trying to convey.
Once you have found your brand voice, share an infographic! The beauty of an infographic is that it can be shared on social media or in a brand’s monthly newsletter - the material has the capacity to be replicated across numerous channels and reach new audiences. Infographics are visually engaging, easy to consume and much more interesting to read than a regular article. They also don’t have to be solely posted online. Your Water uses infographics across their design labels to capture the attention of the bottle owner as well as passer’s by.
Linking up with like-minded personalities can be a great way to increase brand awareness and this could be done in numerous ways: partnering with an influencer for a social media campaign; teaming up with a TV personality for a national commercial or even collaborating with another company which compliments yours. For example, a champagne brand might want to consider partnering with a crystal glass company. If your audience likes “brand A” they might just like “brand B”.
Share an infographic
Create a brand partnership
Search engine optimization may seem intimidating, however it is very simple to implement. It involves understanding your brand inside and out and using keywords to enable search engines like Google to see your content and place your brand in search results.
To make the most of SEO, become familiar with your brand’s keywords. Think about what words your target audience would use to find companies similar to yours and what their buying journey would look like. Would they use informational words or perhaps more descriptive terminology? From this research, your team is then able to build content. Whether that be keywords used in a social media caption, a more lengthy post on LinkedIn or most notably in your website text descriptions. Just be sure to not overuse these keywords - always find a balance in the message you’re trying to convey.
Once you have found your brand voice, share an infographic! The beauty of an infographic is that it can be shared on social media or in a brand’s monthly newsletter - the material has the capacity to be replicated across numerous channels and reach new audiences. Infographics are visually engaging, easy to consume and much more interesting to read than a regular article. They also don’t have to be solely posted online. Your Water uses infographics across their design labels to capture the attention of the bottle owner as well as passer’s by.
Linking up with like-minded personalities can be a great way to increase brand awareness and this could be done in numerous ways: partnering with an influencer for a social media campaign; teaming up with a TV personality for a national commercial or even collaborating with another company which compliments yours. For example, a champagne brand might want to consider partnering with a crystal glass company. If your audience likes “brand A” they might just like “brand B”.
Share an infographic
Once you have found your brand voice, share an infographic! The beauty of an infographic is that it can be shared on social media or in a brand’s monthly newsletter - the material has the capacity to be replicated across numerous channels and reach new audiences. Infographics are visually engaging, easy to consume and much more interesting to read than a regular article. They also don’t have to be solely posted online. Your Water uses infographics across their design labels to capture the attention of the bottle owner as well as passer’s by.
Once you have found your brand voice, share an infographic! The beauty of an infographic is that it can be shared on social media or in a brand’s monthly newsletter - the material has the capacity to be replicated across numerous channels and reach new audiences. Infographics are visually engaging, easy to consume and much more interesting to read than a regular article. They also don’t have to be solely posted online. Your Water uses infographics across their design labels to capture the attention of the bottle owner as well as passer’s by.
Linking up with like-minded personalities can be a great way to increase brand awareness and this could be done in numerous ways: partnering with an influencer for a social media campaign; teaming up with a TV personality for a national commercial or even collaborating with another company which compliments yours. For example, a champagne brand might want to consider partnering with a crystal glass company. If your audience likes “brand A” they might just like “brand B”.
Create a brand partnership
Linking up with like-minded personalities can be a great way to increase brand awareness and this could be done in numerous ways: partnering with an influencer for a social media campaign; teaming up with a TV personality for a national commercial or even collaborating with another company which compliments yours. For example, a champagne brand might want to consider partnering with a crystal glass company. If your audience likes “brand A” they might just like “brand B”.
Once you have found your brand voice, share an infographic! The beauty of an infographic is that it can be shared on social media or in a brand’s monthly newsletter - the material has the capacity to be replicated across numerous channels and reach new audiences. Infographics are visually engaging, easy to consume and much more interesting to read than a regular article. They also don’t have to be solely posted online. Your Water uses infographics across their design labels to capture the attention of the bottle owner as well as passer’s by.
Linking up with like-minded personalities can be a great way to increase brand awareness and this could be done in numerous ways: partnering with an influencer for a social media campaign; teaming up with a TV personality for a national commercial or even collaborating with another company which compliments yours. For example, a champagne brand might want to consider partnering with a crystal glass company. If your audience likes “brand A” they might just like “brand B”.
Give something away for free
That’s right! Many start-ups are reluctant to do this. Having invested time and money in getting their brand off the ground, the last thing they want to do is give their product away for free. However, giving away is also an investment in your brand. It spreads awareness and encourages audiences to try your product without the commitment of payment. This can also be done in numerous ways, whether organising a gift with purchase for a beauty brand, creating mini-bites for a food company or distributing free bottles of branded water with Your Water. There are many ways to further your message without breaking the bank.
That’s right! Many start-ups are reluctant to do this. Having invested time and money in getting their brand off the ground, the last thing they want to do is give their product away for free. However, giving away is also an investment in your brand. It spreads awareness and encourages audiences to try your product without the commitment of payment.
This can also be done in numerous ways, whether organising a gift with purchase for a beauty brand, creating mini-bites for a food company or distributing free bottles of branded water with Your Water. There are many ways to further your message without breaking the bank.